Privacy Policy

Last Updated: 08 August 2025

This Privacy Policy (“Policy”) describes how True Colors, a brand owned by Otrix Life Science LLP (“Company”, “we”, “our”, “us”), collects, processes, stores, shares, and protects your personal information when you access, browse, or make purchases through our website www.truecolors.world (“Website”), mobile site, or any related digital platforms.

We are committed to protecting your privacy and ensuring that your personal data is handled in a safe, secure, and responsible manner in compliance with applicable laws, including the Information Technology Act, 2000 (“IT Act”) and the Consumer Protection (E-Commerce) Rules, 2020.

By using our Website, you agree to the terms of this Privacy Policy and consent to the collection and use of information as described herein.

1. Scope of This Policy

This Privacy Policy applies to:

  • All visitors, registered users, and customers of the Website.

  • All interactions, whether browsing products, creating an account, placing orders, or contacting customer service.

  • All data collected online through the Website, including via cookies, forms, analytics, and customer communications.

This Policy does not apply to:

  • Offline activities unless expressly linked to this Policy.

  • Third-party websites linked from our Website (please review their privacy policies separately).

2. Information We Collect

We may collect various types of personal and non-personal information depending on how you use our Website.

a. Personal Information You Provide

When you voluntarily interact with our Website, you may provide:

  • Identity Information – Full name, gender, and date of birth (if provided during registration or offers).

  • Contact Information – Email address, phone number, and postal address for billing and shipping.

  • Account Information – Username, password, and preferences.

  • Payment Information – Credit/debit card details, UPI ID, or net banking credentials. (Note: Full payment details are processed via secure third-party gateways; we do not store complete card data.)

  • Order History – Details of purchases, returns, and customer service interactions.

b. Non-Personal Information Collected Automatically

When you visit our Website, our systems automatically gather certain information:

  • Technical Data – Browser type, device type, operating system, IP address.

  • Usage Data – Pages visited, time spent, clicks, navigation patterns.

  • Location Data – Approximate geographic location based on IP address.

c. Information from Third-Party Sources

We may receive limited information from:

  • Payment processors – Confirmation of payment status.

  • Logistics partners – Delivery updates.

  • Advertising networks – Analytics on ad performance.

3. How We Collect Information

We collect information through:

  1. Direct Interactions – When you create an account, place an order, or contact customer service.

  2. Automated Technologies – Cookies, pixel tags, and web beacons for analytics and personalization.

  3. Third-Party Integrations – Secure payment gateways, shipping APIs, and marketing platforms.

4. Purpose & Legal Basis for Processing

We use your personal information for:

  • Order Fulfillment – Processing payments, packaging, and delivering your nail polish or other cosmetic products.

  • Customer Support – Responding to queries, returns, and grievances.

  • Marketing & Promotions – Sending offers, newsletters, and beauty tips (with your consent).

  • Website Improvement – Enhancing navigation, loading speed, and personalization.

  • Fraud Prevention & Legal Compliance – Detecting suspicious transactions and complying with laws.

Legal bases for processing include consent, contractual necessity, and legitimate interests such as improving our services.

5. Sharing & Disclosure of Information

We do not sell your personal data. However, we may share information in these scenarios:

  • With Service Providers – Payment gateways, courier companies, IT infrastructure providers.

  • With Legal Authorities – When required by law or in case of fraud investigation.

  • Business Transfers – In case of mergers, acquisitions, or sale of assets.

All third-party partners are contractually bound to maintain data confidentiality and use it only for agreed purposes.

6. Cookies & Tracking Technologies

We use cookies to:

  • Remember your shopping cart and preferences.

  • Provide a personalized browsing experience.

  • Analyze site traffic and measure marketing effectiveness.

You can manage or disable cookies through your browser settings, though some site functions may not work correctly.

7. Data Retention

We retain personal information:

  • For as long as necessary to fulfill the purposes described above.

  • As required by law (e.g., for tax or accounting purposes).

  • For ongoing customer relationships unless deletion is requested.

8. Data Security Measures

We employ:

  • SSL encryption for secure data transmission.

  • Access controls to limit internal data handling.

  • Regular audits to detect vulnerabilities.

While we strive for maximum protection, no online system is 100% secure.

9. Your Rights

As a user, you have the right to:

  • Access your personal information.

  • Request corrections or updates.

  • Withdraw consent for marketing communications.

  • Request deletion of your data (subject to legal obligations).

Requests can be sent to care@otrix.in.

10. Children’s Privacy

Our Website is intended for users 18 years and older. We do not knowingly collect data from minors. Parents or guardians may contact us to request deletion if information is inadvertently collected.

11. Third-Party Links & Content

We may link to other beauty, fashion, or e-commerce sites. These are operated independently, and we are not responsible for their privacy practices.

12. International Data Transfers

While our operations are based in India, some service providers may process data in other countries. We ensure they maintain adequate data protection standards.

13. Policy Changes

We may update this Privacy Policy at any time without prior notice. Updated versions will be posted with the “Last Updated” date at the top. Continued use of our Website indicates your acceptance of any changes.

14. Contact & Grievance Redressal

Grievance Officer: Otrix Life Science LLP
Address: C-908, Signature 2 Business Park, Sarkhej-Sanand Road, Sanand Circle, Ahmedabad, Gujarat – 382210
Phone: 9081908282
Email: care@otrix.in
Working Hours: Mon–Sat, 10 AM – 6 PM